Today April 23
1985: Coca-Cola announces new formula
The Coca-Cola Company announced today it has changed its formula for Coke. The new recipe, which the company called "the most significant soft-drink development" in its history, was said to make the beverage sweeter and smoother.
"The slogan reads 'Coke Is It,' but times change and so will the 99-year-old secret formula of the world's No. 1 soft drink. As soon as Coca-Cola's plans were made known, archrival Pepsi tasted victory in its cola war and crowed that Coke is 'not the real thing,'" reported the Syracuse Herald Journal on April 23, 1985. "Industry experts were upbeat about the company's reported decision to change the formula set down by Dr. John Pemberton in 1886. Called 'Merchandise 7X,' it is kept in an Atlanta bank vault, its ingredients known only to a handful of Coke executives."
NOTE: Despite the company's excitement over the new formula, the public reacted mostly negatively to the change. An organization called Old Cola Drinkers of America was even formed. Less than three months after the new Coke was introduced, Coca-Cola announced the original formula would return.
1998: James Earl Ray dies
James Earl Ray, the man charged with assassinating Martin Luther King Jr., died of kidney failure and complications from liver disease today, while he was still serving his 99-year prison sentence. "For more than a year, James Earl Ray fought the government, popular opinion and his own failing body for a chance to prove he didn't kill the Rev. Martin Luther King Jr. Time ran out for Ray, but the debate survives," explained The Capital on April 24, 1998.
1984: AIDS virus is identified
"Researchers announced today they have discovered and isolated a virus they say is likely to be the primary cause of AIDS, the mysterious and deadly disease that destroys the body's protective immune system," reported The Capital April 23, 1984. "According to the papers and scientists familiar with the work, the virus in question appears to be a member of a family of viruses called human T-cell leukemia virus (HTLV) previously suspected of having a role in AIDS." NOTE: Scientists also announced the discovery had led to the development of a blood test to diagnose AIDS victims.
1969: Robert Kennedy assassin sentenced to death
Sirhan Bishara Sirhan, who was convicted of assassinating U.S. Senator Robert F. Kennedy, was sentenced to death today. "A jury of seven men and five women returned to the tight-security courtroom on the eighth floor of the Los Angeles Hall of Justice after almost 12 hours of deliberation to say the young Jordanian immigrant should die in California's gas chamber for the murder of the New York senator and would-be president," informed the Independent on April 24, 1969. NOTE: The death sentence was reduced to life in prison in 1972.
1968: Britain introduces decimal coins
The British government began issuing two new coins today, a 5 pence and 10 pence, which would completely replace the one and two shilling pieces within three years. "Pity the poor British housewife. She must learn that 100 pennies make a pound ($2.40). It was so simple before – 12 pennies equal one shilling, 20 shillings equal one pound, which means there are 240 pennies to a pound," explained the Independent on April 24, 1968. "Tuesday the government began the introduction of the new coinage system, and to prepare Britain for the shock of change it took large advertisements in national newspapers."
1940: Night club fire proves deadly
More than 200 African Americans died today when a fire broke out in the Rhythm Night Club in Natchez, Mississippi. "The fire lasted only 15 minutes in which the flimsy, shack-like building was reduced to ashes. Most of the victims, apparently, were killed not by the fire but in a mad stampede for the one exit. All the bodies taken from the ashes were badly burned, some beyond possibility of identification," reported the Dunkirk Evening Observer on April 24, 1940. "Approximately 150 escaped and of these authorities estimated that 50 to 100 were injured in varying degrees."
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