btw, ELF is not affliated with Bloomingdales. It's been around for a good 2 years or so. Available online and at boutique stores in NYC. It's the cheapie brand by the makers of Hard Candy cosmetics. Kinda like L'Oreal is the drug store brand for Lancome.
I've ordered various stuff from their online store for the past 2 years. So I can vouch that they are legit. The $1 price tag on everything is not a promo. It's their regular price and it's been like that for at least the past 2 years.
I think saying it's comparable to MAC is a far stretch. Their quality is pretty good for the price and definitely comparable to drug store brands that sell for much more than $1 each. But comparing it against department store brands....well, jmho, it doesn't compare.
I'm not too hot on their face and eye products. My fav's by far are their lip products.
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