For things like cleaners and detergents, brand isn't so important to me. For the past 6 or so months I've been just buying things that are environmentally friendly. Luckily, Walmart has their own brand of environmentally friendly cleaners! So that's the laundry detergent and all-purpose cleaner I'm using right now. It's cheap, not bad for the earth, and I don't notice any difference at all!